PBS NewsHour

#BookTok gives authors and booksellers a much-needed boost

Clip: 03/19/2023 | 5m 27s  | Video has closed captioning.

The publishing world has a new infusion of enthusiasm and energy, thanks to an online community of book lovers on TikTok. Known as #BookTok, it's not just a place for book recommendations and reviews — it's also helping drive book sales. Geoff Bennett reports on this growing phenomenon.

Aired: 03/19/23

Rating: NR

Problems Playing Video? | Closed Captioning

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