Images of the Past
Marketing Wall Drug - Ice Water & Signs
Season 2 Episode 10 | 3m 12s
A simple marketing plan made a small town pharmacy world-famous.
Ted and Dorothy Hustead established South Dakota's Wall Drug in 1931. The business really took off in 1936 when they started offering free ice water to passing tourists. Clever road signs were also a key to the business's success.
Problems playing video? | Closed Captioning Feedback
Problems playing video? | Closed Captioning Feedback
Images of the Past is a local public television program presented by SDPB
Support is provided by the Friends of SDPB
Images of the Past
Marketing Wall Drug - Ice Water & Signs
Season 2 Episode 10 | 3m 12s
Ted and Dorothy Hustead established South Dakota's Wall Drug in 1931. The business really took off in 1936 when they started offering free ice water to passing tourists. Clever road signs were also a key to the business's success.
Problems playing video? | Closed Captioning Feedback
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Images of the Past is a local public television program presented by SDPB
Support is provided by the Friends of SDPB